The “know-how”, processes, brands and trademarks that a business trades with every day are an important asset to protect.
They are often one of the most important facets to a business, especially if a trading name is the biggest marketing tool the business has.
To not protect those pieces of intellectual property a business has, could lead to a very quick demise for the business if a competitor is able to steal away those precious assets.
To that end, business both old and new should always be mindful of what intellectual property protection they have. Two of the most common forms of protection are trademarks and patents.